'The transparency campaign initiated by McDonald's last year was intended at marketing a more health conscious image of McDonald's Corp.–and at using social media more effectively, but instead of talking about their love for the brand, the hashtag became a forum for people to talk about how disgusting they believe the food is.
The ingredients in their french fries went viral. Instead of the basic two ingredients-potatoes and oil, consumers found out McDonald's french fries contain 17 ingredients.'
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